Home Dress Code Sarah Rutson: fashion guru for women of any age

Sarah Rutson: fashion guru for women of any age

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Sarah Rutson's style

Sarah Rutson can be undoubtedly called a fashion guru. She is always elegant and flawless. She is a fashion insider, and has featured the most stylish people lists numerous times. Fashion magazines and blogs interview her and write about her style. Why do millions of people call Sarah a fashion guru? We feel like guessing the roots of her phenomena and taking a closer look at her style.

Fashion icon Sara Rutson

Fashion icon Sara Rutson

All photos via Pinterest.com

Of course you would say, ‘That’s her job to look gorgeous. ’. Well, it would partially be true. Sarah had been a fashion director at the Asia-based fashion retailer Lane Crawford for 21 years. Then, in 2015, she became the Vice President of Global Buying at Yoox Net-а-Porter Group, the famous Italian multi-brand online retailer. In 2017 she resigned and now she helps to transform three brands of The Collected Group — Joie, Equipment, and Current/Elliott — into something more sharp, more up-to-dated, more recognizable. And she does succeeds in doing so.

Sarah Rutson was the Vice President of Global Buying at the multibrand online retailer Yoox Net-а-Porter Group, now she promotes 3 labels of the Collected Group

Sarah Rutson was the Vice President of Global Buying at the multibrand online retailer Yoox Net-а-Porter Group, now she promotes 3 labels of the Collected Group

But would she be so good at selecting truly stylish, trendy and elegant clothes for both men and women if she didn’t have such impeccable taste? Not really. And here is the proof – just look at this seemingly simple but still quite elaborate casual outfit.

A trendy middle-aged woman

Sarah Rutson’s style

Sarah Rutson’s fashion career

Sarah is British. She started her way in the fashion industry at Marks & Spencer. That’s what she recently wrote what it was like:

Buying has always been her forte. But her impeccable taste and skill of selecting lots of different clothes that would go together are not the only Sarah’s devices.

This is how a woman should look in her 40-50's

That’s the look of woman in her 40’s

Sara Rutson: There is no such thing as an ‘ideal’ brand that suits everyone perfectly. All fashion designers are unique and each of them creates things only for those customers who share its style and fashion philosophy.
Sarah Rutson in items by Dries van Noten

Sarah Rutson in items by Dries van Noten

This is precisely why, working at the multibrand fashion store, Sarah Rutson is happy to have an opportunity to select absolutely different clothes – and there could be plenty of them. She can satisfy all tastes and offer something individual and inimitable. This is the key to her success.

Working at the multibrand fashion store, Sarah Rutson did her best to offer something individual and inimitable to the customers.

Working at the multibrand fashion store, Sarah Rutson did her best to offer something individual and inimitable to the customers.

Sarah Rutson also values individuality and uniqueness, the ability to stand apart from others. Despite the fact that her looks are always elegant and fashionistas try to copy her style, Sarah Rutson still prefers to wear unusual combinations.

Sara's looks are gorgeous

Sarah values unique and original clothes

Sarah Rutson’s style tips

Sarah Rutson is a frequent guest at fashion shows and fashion weeks in Milan, Paris, London, etc. You can always see her sitting in the front row, rapt in watching new designer collections. However, Sarah personally prefers simpler and more comfortable clothes.

Sarah Rutson at the Paris Fashion Week

Sarah Rutson at the Paris Fashion Week

Sarah Rutson: 99% of my clothes are far from runway outfits.

But have you ever seen Sarah Rutson dressed sloppy? Definitely, not. Whatever she is wearing, even when she goes shopping to a round-the-corner grocery store, it may serve as an excellent example of what a woman over 40 should wear. She is never going to screw up her perfect outfit! Check out Sarah’s street look:

Sarah Rutson’s street look — casual, comfortable and stylish

Sarah Rutson’s street look — casual, comfortable and stylish

The style of a middle-aged woman created by Sarah Rutson is literally perfect. But dividing it into smaller pieces, you can’t see anything extraordinary: buff military-style trousers, white blouses and jackets. Golden accessories and peep toe platform shoes of the same colour are a good match for the entire look.

Sarah Rutson: I like khaki colours of military style, jackets of different cuts and, of course, leather jackets.
Sarah Rutson likes khaki colours and leather jackets

Sarah Rutson likes khaki colours and leather jackets

Casual style of a middle-aged woman by Sarah Rutson

Casual style of a middle-aged woman by Sarah Rutson

Indeed, most of the clothes in Sarah’s wardrobe are of dark natural colours while all the combinations are casual rather than fancy.

Most of the clothes in Sarah’s wardrobe are dark and casual

Most of the clothes in Sarah’s wardrobe are dark and casual

However, Sarah Rutson doesn’t avoid bright colours and details, but they still don’t strike the eye. They just help the entire outfit look complete.

Sarah wearing bright colors in her looks

Sarah wearing bright colors in her looks

Sarah's wearing bright colors in her looks

Sarah’s wearing bright colors in her looks

Print mixing is another Sarah’s fashion trick, though she never goes too far with it.

Sarah Rutson easily mixes different prints in one outfit

Sarah Rutson easily mixes different prints in one outfit

Sarah Rutson: I am literally obsessed with shoes. You know, often the entire look depends on the well-chosen pair of shoes.

Sarah Rutson’s passion for shoes is actually a well-known thing. You can rarely see this tall slim blonde without high heels. Indeed, the style of women over 40 necessarily implies quality and elegant shoes – which is obvious when you look at Sarah’s feet in famous brand shoes.

You can’t imagine a stylish middle-aged woman without quality and elegant shoes – like those which Sarah Rutson wears

You can’t imagine a stylish middle-aged woman without quality and elegant shoes – like those which Sarah Rutson wears

By the way, being an experienced global buyer, Sarah admits: ‘Believe me, I don’t spend a fortune on clothes. And this fact makes it even more exciting, when people admire my style. Even the brand clothes I have in my wardrobe rarely come from the latest collections.’

Sarah Rutson doesn’t spend a fortune on clothes

Sarah Rutson doesn’t spend a fortune on clothes

And, looking at the outfits of this elegant blonde, you can easily believe it. A white sleeveless shirt and a black skirt are the items which everyone has in their wardrobes. Just add some bright details like massive or unusual accessories, and no one will really care about the price of the clothes you are wearing.

A stylish look of a middle-aged woman: a white sleeveless shirt and massive accessories

A stylish look of a middle-aged woman: a white sleeveless shirt and massive accessories

Here are some of the classiest outfits for women in their 40’s by Sarah Rutson.

Sarah Rutson loves to create looks with trousers

Sarah Rutson loves to create looks with trousers

But she also looks stunning in skirts...

But she also looks stunning in skirts

...as well as in luxurious evening gowns

…as well as in luxurious evening gowns

Tatiana Maltseva

Translated by

Alina Koval, Anastasia Khlivenko, Ivanna Kosarenkova, Kateryna Sopinskaya, Vladislava Zimenko

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