Home Hot Trends 15 Fashion Trends SS 2018: a Unique Look is the New Black

15 Fashion Trends SS 2018: a Unique Look is the New Black

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Fashion Trends Womenswear SS 2018

In spring and summer 2018 “nobody needs a new bag or another coat.”

Anna Wintour speaks about fashion trends SS 2018

Anna Wintour speaks about fashion trends SS 2018

All photos via Vogue.com

These words of Vogue’s editor-in-chief Anna Wintour should be regarded the result of Fashion weeks in NY, London, Milan and Paris, where more than 400 designers (four hundrend designers, Carl!) presented their Prêt-à-Porter Spring and Summer 2018 collections.

What did Anna Wintour mean? Didn’t she tipped off that all these fashion shows and the presented collections were just a waste of our time and designers’ effort?

Of course, we shouldn’t take Anna Wintour literally. The idea she conveyed is that it’s really easy nowadays to dress fashionably, and to do so nobody needs to refresh the wardrobe completely every season. What she might have meant is that there are just no must haves any more. It is much more important now to feel fashion, and to feel drawn in.

Mix items of different styles and create more unique looks. That’s the new black nowadays.
Anna Wintour about womenswear and fashion trends SS 2018

Anna Wintour about womenswear and fashion trends SS 2018

But what is then? What to wear in the forthcoming spring and summer 2018? Are there any trends/  styles /items that are highly in vogue? Which items should be spared for the next season and which ones are worth buying to look up to date?

Fashion Trends Spring and Summer 2018

I’ve counted 15 trends that will be relevant in spring and summer 2018.

  1. Asymmetry and layered outfits;
  2. Jeans and denim clothing;
  3. Shirts and sweaters are the new black scarfs and belts;
  4. Transparent dresses, blouses, skirts, trenches, etc;
  5. Paillettes and glitter fabrics;
  6. Fringe;
  7. Stripes;
  8. Clothing in sports style;
  9. Knee-length shorts;
  10. Clothes and accessories made of plastic;
  11. Trenches;
  12. Polo Nouveau;
  13. Large logos;
  14. Minimalism;
  15. Dresses and suits of pastel shades.

Asymmetry + multilayering = new unique look 2018

They create looks like never before. They would weave a shirt into a top, they’d put a a silk dress on an oversize sweater, they’d make a cocoon out of a scarf.

Womenswear trends SS 2018: asymmetric items in collections Gabriele Colangelo and Alex Wang

Womenswear trends SS 2018: asymmetric items in collections Gabriele Colangelo and Alex Wang

There were hundreds asymmetric items, from tops to trenches and sneakers, from dresses to suits on catwalks.

Look at the denim suit on the right of the photo. You might have seen lots of images like that on DIY sites, and now there is a suit of the kind on the catwalk.

Should you buy it or could you do it yourself?

Trends SS 2018: asymmetry by Celine, Balenciaga and Unravel

Trends SS 2018: asymmetry by Celine, Balenciaga and Unravel

However, layering does not always go in tandem with asymmetry. Sometimes the latter performs only a decorative function, see the photo:

Haider Ackernann Collection SS 2018

Haider Ackernann Collection SS 2018

I’ve spotted a lot of asymmetrical outfits in Alexander Wang, Public School, Unravel, Céline and  Balenciaga collections SS 2018.

Jeans, denim jackets and suits for spring and summer 2018

Fendi, Rosella Jardini, Marques Almeida, Oscar de la Renta, Christian Dior and other fashion houses  included denim items is their collections. And I know why – denim is a synonym for style and comfort.

Denim items in the Christian Dior SS 2018 collection

Denim items in the Christian Dior SS 2018 collection

With the help of acid washed denim you might reconstruct a look of the nineties, a broad shouldered jacket’ll help you to get an eighties’ touch.

Jeans and denim suits in Oscar de la Renta and Tom Ford collections SS 2018

Jeans and denim suits in Oscar de la Renta and Tom Ford collections SS 2018

Denim items, Stella McCartney SS 2018 collection

Denim items, Stella McCartney SS 2018 collection

Sweater or a Shirt Instead of a Scarf or a Belt

Instead of a belt try to tie a sweater, a pullover or a jacket on your waist. As a matter of fact, you could turn any piece of your clothing into an accessory and create a new multi-layered look.

Sonya Riekel and Esteban Kortazar SS 2018 collections

Sonya Riekel and Esteban Kortazar SS 2018 collections

Quite same idea, but Balenciaga recommends outfits in preppy style.

Please note that plaid skirts and trousers remain in vogue next spring.
Balenciaga advises that you consider sweaters

Fashion trend of spring and summer 2018 – tied shirts and sweaters. Balenciaga 2018

Transparency and semitransparency SS 2018

It’s like a function in Adobe Photoshop. You are to decide the level you’d like to expose yourself by just setting the transparency level of your dress.

Women's clothing by Emma Wickstead and Christian Dior spring and summer 2018

Women’s clothing by Emma Wickstead and Christian Dior spring and summer 2018

Indeed, everything can be transparent, from a top to a trench

Jil Sander, Miu Miu and Max Mara collections SS 2018

Jil Sander, Miu Miu and Max Mara collections SS 2018

From left to the right: Christian Dior, Miu Miu, Christian Dior SS 2018

Fashion trends SS 2018: transparency

Fashion trends SS 2018: transparency

You might also like: Outfits for women of elegant age

How to wear a scarf

Shoe trends SS 2018

Shine and Glitter to Stay Sane? Paillettes on Dresses, Blouses and everything in Spring and Summer 2018

We all live even in interesting but quite hard times. To cope with a huge flow of negative information and personal stress level, our psyche activates some protection functions that help us remain sane.

Sociologists and psychologists say that fashion is one of the ways of emotional discharge and an important element of the mechanism of protection against psychological overload. So it’s not surprising that difficult times – generally and personally speaking – bring about frivolous clothing.

That’s why celebs are wearing all these transparent / sequined / glittering or all-at-once dresses to red carpets, that’s why there is a trend for sequins and shiny fabrics this spring.

Dresses in Bottega Veneta Collection SS 2018

Dresses in Bottega Veneta Collection SS 2018

Sequined dresses and a skirt in Bottega Veneta Collection SS 2018

Sequined dresses and a skirt in Bottega Veneta Collection SS 2018

Sachin & Babi and Christian Dior SS 2018

Sachin & Babi and Christian Dior SS 2018

Fringe is Back this Spring

Fringe was in fashion in 70s, and since that it’s been back for a couple of times. As far as I remember it is its sixth advent.

Fringe on a dress, skirt and a denim jacket in Edun collection SS 2018

Fringe on a dress, skirt and a denim jacket in Edun collection SS 2018

Fringe and asymmetry in Loewe and Roksanda collections SS 2018

Fringe and asymmetry in Loewe and Roksanda collections SS 2018

I like when I can show you how trends meet. Here you can spot both fringe and asymmetry we talked about earlier.

Stripes dropped out of fashion for just one season in 4 years – for the previous one. This spring they are in again. After the holiday they look bolder and more contrast than before.

I like stripes ‘cos depending on the place of application they elongate or widen. If you’d like to make your legs look longer, wear vertically striped trousers or a skirt. If you’d like to add some volume to your bosom, buy a top with horizontal stripes.

Stripes on women's wear in Gyvanchi and Stella Jean collections SS 2018

Stripes on women’s wear in Gyvanchi and Stella Jean collections SS 2018

Missoni and Stella Jean collections SS 2018: stripes

Missoni and Stella Jean collections SS 2018: stripes

Go Sporty in Spring and Summer 2018

Women's sportwear in Peter Pilotto collection

Women’s sportwear in Peter Pilotto collection

Sportswear is so comfortable to move around that it’s no surprise a plenty of designers include it in their collections.

Opt for pastels or for bright colors. Or for both

Women's wear in sport style by Jasper Conran SS 2018

Women’s wear in sport style by Jasper Conran SS 2018

Knee-length Shorts are in Vogue Spring and Summer 2018

Long shorts collocation sounds a little weird, but nevertheless this item seems to become a trend. Knee-length shorts will be available at Christian Dior’s, Jasper Conran’s, Dolce & Gabbana, N21, Off-White, Prada‘s stores.

By the way, compare the looks below and above. Jasper Conran is a British designer, Tibi has an american origin, but how similar the looks are!

Long shorts in Tibi's collection SS 2018

Long shorts in Tibi’s collection SS 2018

Knee length shorts SS 2018 by Maison Margiela and NO 21

Knee length shorts SS 2018 by Maison Margiela and NO 21

A statement trench is a must have in spring 2018 (you don’t have to buy a new one)

I have no idea how it happened, but the matter of the fact is that trenches forced coats and jackets out of Spring and Summer 2018 podiums.

You can opt for any trench you like – an asymmetrical one, sole- or multicolored one, a trench made of silk or of denim.

Trenches by Dries Van Noten SS 2018

Trenches by Dries Van Noten SS 2018

Surprised to see ragged trenches? Well, why distressed jeans are ok, while a ragged trench is not?

Trenches in collections of Trussardi and Faustine Steinmetz SS 2018

Trenches in collections of Trussardi and Faustine Steinmetz SS 2018

Polo Nouveau SS 2018

There is a story that polo was introduced by tennis player Rene Lacoste, but it’s just a Lacoste brand story and nothing more than a lie. In fact, historians have also charted it as far back as the mid-1800s in Manipur, India. Allegedly, British Army soldiers witnessed a polo match by locals and took it upon themselves to open the very first polo club in the world where the sport grew in popularity throughout India.

The main difference between a polo shirt and a regular t-shirt is the presence of a short zipper and a small turn-down collar.

Spring and summer of 2018 will bring around lots of tops with these polo’s characteristics but soaked in the spirit of the times. The nowadays polos are shorter, wider, looser flirtier, so consider them.

Trendy polos in Carven collection SS 2018

Trendy polos in Carven collection SS 2018

Polos in Adam Selman, Marni and Lacoste collection SS 2018

Polos in Adam Selman, Marni and Lacoste collection SS 2018

Logomania

To tell you the truth I don’t like this trend: it’s about vanity material things’ mania which are so trivial. ‘Cos best things in life aren’t things, are they?

Anyway, a large logo written across your chest or tiny logos scattered all over a bag or a dress make a trend.

Logos: Armani, Fendi and Louis Vuitton SS 2018

Logos: Armani, Fendi and Louis Vuitton SS 2018

You can convey the message I’m as rich as fuck by buying and wearing Fendi, Sonia Rykiel, Louis Vuitton, Versace, Emporio Armani and Gucci SS 2018 items.

Plastic outfits SS 2018

A bunch of fashion houses including Chanel recommend plastic trenches, boots, skirts etc. I have no idea whether the designers are just trying to say that we all should stop throw away tons of plastic pockets every day and start at least wearing the substance they made of to prolong their life, or they just decided to extend the range of their production to raincoats and gumboots. Or both.

Plastic items in Balmain and Chanel's collections SS 2018

Plastic items in Balmain and Chanel’s collections SS 2018

Whatever their plan was, they might have liked to deal with plastic, as there were lots of various items made of plastic on the Spring-Summer 2018 Ready-to-Wear catwalks.

A plastic skirt, top and a trench in Ellery SS 2018 collection

A plastic skirt, top and a trench in Ellery SS 2018 collection

Minimalism style is in

Occasionally to stand out from the crowd all you need is wear something simple, something neutral, something impersonal. To accomplish this, turn to SS 2018 collections of Céline, Ports 1961, Alberta Feretti and Jil Sander.

Looks in minimalism style by Ports and Céline SS 2018

Looks in minimalism style by Ports and Céline SS 2018

Alberta Feretti and Jil Sander SS 2018

Alberta Feretti and Jil Sander SS 2018

Pastels are Popular in Spring and Summer 2018

Pastel hues are soft and gentle and mollifying. I strongly recommend to opt for dresses, skirts, suites tops and trenches in any pastel color you like.

Pastels in Max Mara and Michael Kors collections SS 2018

Pastels in Max Mara and Michael Kors collections SS 2018

Pastels in Chloe and Acne Studio SS collections 2018

Pastels in Chloe and Acne Studio SS collections 2018

Trendy clothing SS 2018 is so different and so contrasting that it’s hard to classify the clear trends. Sometimes even in the frames of one collection you can spot various styles and the ideas the items convey.

Calvin Klein SS 2018 looks

Calvin Klein SS 2018 looks

To ground my words, you may have a look at CALVIN KLEIN SS 2018 collection:

Creative director of Vetements Demna Gvasalia now lives in Zurich. To make photos of SS 2018  collection, he approached passers-by and invited them to become brand’s models. If they agreed, they had to put on the clothes prepared for the new Vetements collection.

Vetements collection SS 2018

Vetements collection SS 2018

Summer dresses in Stella Jean collection

Summer dresses in Stella Jean collection

Fashion is an art. It’s a pity that the life of these works of art is as short as the life of a summer flower. All you can do is to catch the moment of its flowering. It won’t blossom long, just one season.

And then remember this feeling till next season.

Summer dresses by Stella McCartney 2018

Summer dresses by Stella McCartney 2018

To be continued,

Stay Cool and Holy Chic

Tanya Pochtiennykh

UPD. 12/12/17

Ultra Violet is The Most Popular Color of the Year 2018

Pantone Color Institute announced that Ultra Violet is the color of 2018.

Ultra Violet is the color of the year 2018

Ultra Violet is the color of the year 2018

It’s a pretty provocative and deep shade of purple that Ultra Violet 18-2828 means originality, ingenuity and creative state of mind.

Ultra Violet in Chanel FW 2017 and Fendi Couture collection 2018

Ultra Violet in Chanel FW 2017 and Fendi Couture collection 2018

Ultra Violet in Stella McCartney and Gucci collections SS 2018

Ultra Violet in Stella McCartney and Gucci collections SS 2018

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